smart & simple is led by Selina McPherson, an executive-level marketing consultant and fractional CMO working with contemporary brands to accelerate the adoption of climate-first solutions. Using data, market insights and creativity, Selina amplifies solutions with impact, specializing in go-to-market planning and multi-channel campaigns.
Selina offers over 15 years of experience across brand, digital marketing, communications and stakeholder engagement. She has led successful campaign rollouts at the international, national and regional levels.
Meet Selina
Selina has worked with storied brands to launch new initiatives, generated sales for companies in hyper growth mode, and built brands from the ground-up for early-stage pioneers.
Prior to starting her own consultancy, Selina led the digital marketing department for The Brand Guild, a marketing and PR firm with a portfolio of impact-driven consumer brands such as Lyft, SweetGreen, Room & Board, and more.
As a marketing thought leader, Selina has spoken at industry events including the Hubspot INBOUND Summit, the Mid Atlantic Marketing Summit and the Campaigns and Marketing Summit.
Selina holds a double BA in English and Art History from The University of Virginia and a Climate Fellowship from One Point Five Academy. She is a life-long learner and approaches her work with a growth mindset and entrepreneurial spirit.