Strategic Marketing for Accelerated Growth
Services
smart & simple offers flexible and highly customized marketing solutions, bringing a strategic and creative approach to growth.
Brand Strategy & Positioning
The Why
Collaborating with your team, we articulate the mission, vision, values and sustainability commitments for your brand, and define market positioning within your competitive landscape. Building on that foundation, we develop a brand strategy including audience insights, market analysis and brand guidelines.
Go-to-Market
The How
We create the go-to-market plan that is your blueprint and timeline for adoption and growth. Incorporating market research and analysis, we define your channel selection, key performance indicators and budget. With the help of experienced designers, we create nuanced advertising campaigns, and tightly manage market rollouts, learning and optimizing from the incoming data.
Multi-Channel Advertising
The Where
We create multi-channel paid media plans and develop on-brand campaign concepts and copy. Using your marketing budget or creating an advertising budget based on your goals, we manage spend allocation and optimize ad campaigns on an ongoing basis, reporting on performance and adjusting accordingly.
Audience Definition
The Who
We lay the critical foundation for growth strategies by defining your audience. We articulate your customer demographics and interests using our target community framework, and use that to inform growth strategy and community-building opportunities.
Content Strategy
The What
We develop your owned-content strategy, content pillars and brand tone, creating a core messaging framework and content channel selection. Working with your in-house content creators or talented copywriters, we execute branded content for organic channels such as website and email.
Reporting & Optimization
The What’s Next
Just as important as creating the work is the practice of monitoring its performance, adjusting and iterating. We leverage performance data to improve month-over-month results, translating insights into actions that keep your brand ahead of what’s next.
Previous Work
-
![]()
Go-to-Market & Advertising
-
![]()
Executive Content
-
![]()
Go-to-Market & Advertising
-
![]()
Brand Strategy & Positioning
-
![]()
Executive Thought Leadership
-
![]()
Brand Strategy & Go-to-Market
